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Internet Marketing

Bot Filtering Setting in Google Analytics

A common problem when working with modern sites and tracking them is that there are certain bots and spiders that trigger false hits. Many users seem to be experiencing a similar issue with bots and trying to get and analyze only real traffic. In order to resolve this situation Google has added an option to […]

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Internet Marketing

Are you and your business Yelping?

In the past years the influence created by social media portals across the web on businesses and customers alike is huge and it is only getting bigger. One of the biggest influencers on this growing frenzy is Yelp, a social portal that gives customers/visitors the ability to give any business a rating and review based […]

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Internet Marketing Search Engine Optimization

Lesson 1: Introduction to Search Engine Optimization (SEO)

SEO or Search Engine Optimization is the process of optimizing a web page or portal for search engines. ξPeople are now spending 7 times more time on the Internet than on watching TV, what does this tell us as marketers. It tells us that we need to focus into online marketing, in which SEO is […]

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Internet Marketing Search Engine Optimization

How much is Search Engine Optimization worth?

Many times clients are not aware of the actual worth of Search Engine Optimization (SEO) in their company’s website and they utilize other methods of internet marketing.  What they are not aware of is that if they were to use SEO they can save up to 80% of their budget and maximize their Return on […]

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Internet Marketing

New Web Sites Do Not Validate

HTML and CSS Validation is a tool that was created in the beginning of the World Wide Web to make sure that web sites were constructed correctly. Many times when creating projects using new technologies, for multiple devices or that use third party applications we come to the problem that it does not validate according […]

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Internet Marketing Search Engine Optimization

Are your Internet Marketing Keywords targeted properly?

The most important step when starting an Internet Marketing Campaign is by far keyword research. There are many ways that this can be done depending on the goals that your business is trying to achieve. As an example, when your company is trying to achieve brand awareness your keywords will be more broadly worded. In […]

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Internet Marketing

Google +1 Button is Going International

The biggest search engine in the market Google has announced that they will be launching the +1 Button internationally. The Google +1 button is the company attempt to gain ground on Facebook Like button. However, because of the Google brand behind social meter it can assist brands to generate more trust in their sites when they have […]

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Internet Marketing Search Engine Optimization

A Successful Inbound Marketing Campaign

Many people now a days are starting to talk more and more about inbound marketing when it comes to creating a business advertising campaign. Inbound Marketing methods are ways in which the clients come to you instead of you reaching out to them. This is very important in this times because people know that by […]

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Internet Marketing

Google Analytics eCommerce Tracking

Here is the script that needs to be added to the receipt or confirmation page, after the user has completed the sale. You will just need to add php inside of the script so that the content can be created dynamically per customer. One tip is to use a PHP loop. Here is the code: […]

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Internet Marketing Search Engine Optimization

Lesson 2: Pre-Production Process and Market and Keyword Analysis

This is the second part of a series of search engine optimization lessons. On this lesson I will start to explain you what I call the “Pre-Production” process of your campaign. At the start of each campaign one must do a market and keyword analysis research. Market Research is when one researches and evaluates the […]