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Internet Marketing Search Engine Optimization

Lesson 1: Introduction to Search Engine Optimization (SEO)

SEO or Search Engine Optimization is the process of optimizing a web page or portal for search engines. ξPeople are now spending 7 times more time on the Internet than on watching TV, what does this tell us as marketers. It tells us that we need to focus into online marketing, in which SEO is […]

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Internet Marketing Search Engine Optimization

How much is Search Engine Optimization worth?

Many times clients are not aware of the actual worth of Search Engine Optimization (SEO) in their company’s website and they utilize other methods of internet marketing.  What they are not aware of is that if they were to use SEO they can save up to 80% of their budget and maximize their Return on […]

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Internet Marketing Search Engine Optimization

Are your Internet Marketing Keywords targeted properly?

The most important step when starting an Internet Marketing Campaign is by far keyword research. There are many ways that this can be done depending on the goals that your business is trying to achieve. As an example, when your company is trying to achieve brand awareness your keywords will be more broadly worded. In […]

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Internet Marketing Search Engine Optimization

A Successful Inbound Marketing Campaign

Many people now a days are starting to talk more and more about inbound marketing when it comes to creating a business advertising campaign. Inbound Marketing methods are ways in which the clients come to you instead of you reaching out to them. This is very important in this times because people know that by […]

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Internet Marketing Search Engine Optimization

Lesson 2: Pre-Production Process and Market and Keyword Analysis

This is the second part of a series of search engine optimization lessons. On this lesson I will start to explain you what I call the “Pre-Production” process of your campaign. At the start of each campaign one must do a market and keyword analysis research. Market Research is when one researches and evaluates the […]

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Internet Marketing Search Engine Optimization

Lesson 3: On Page Optimization for SEO

This is the third part of a series of search engine optimization lessons. On this lesson I will be explaining you the methods to do the actual on page optimization. You will take what you have learned from past lessons and use it to create the proper tags for your pages. When Google analyses your […]

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Internet Marketing Search Engine Optimization

Lesson 4: Internal and External Linking

This is the fourth part of a series of [kastooltip msg=”search engine optimization” tooltip=”The process of improving the visibility of a website or a web page in search engines via the natural search results”] lessons. On this lesson I will be explaining you the methods to do internal and external link campaigns. Linking is probably […]