Bot Filtering Setting in Google Analytics

A common problem when working with modern sites and tracking them is that there are certain bots and spiders that trigger false hits. Many users seem to be experiencing a similar issue with bots and trying to get and analyze only real traffic. In order to resolve this situation Google has added an option to your View Settings -> Report View Settings which allows you to exclude all hit from known bots. The check mark is located on the bottom area of the setting under the label “Exclude all hits from known bots and spiders”. After this option is selected all hits by IAB know bots and spiders will be excluded by the back end of the Google Analytics platform.

This will give you a real number of visitors on your site. Nestle is one of the companies that started testing it due to some issues they were having and the answer has been very positive. It’s team called it “essential to getting a deeper insight”. We will work with it and give you an update on how this new change allows us to provide you with a better service.

You can view the official post along with others from the Google Analytics+ Account

Are you and your business Yelping?

In the past years the influence created by social media portals across the web on businesses and customers alike is huge and it is only getting bigger. One of the biggest influencers on this growing frenzy is Yelp, a social portal that gives customers/visitors the ability to give any business a rating and review based on a previous experience with the business. Visitors of the portal as well can search for businesses, services and/or products they are thinking of acquiring. With over 4 million visitors per day it’s a great place to gain visibility, however if not maintained it can also be something that can hurt your authority and ability to sale greatly. We have seen for some of our customers that up to 70% of their sales are directly affected by this portal.

When correctly utilized and optimized Yelp can definitively be a tool that can increase your revenue exponentially in a relatively small period of time if used correctly. However, to begin you will have to first and foremost confirm your listing or create a new one using their Business Center. After confirming your listing it is very important to go over each of the sections on your listing and complete them as thoroughly as possible. Get creative as customers are usually looking for someone that they relate to, give them your full story and allow them to meet you even before they contact you. Take advantage of their multimedia tools like adding photos and videos as customers are much more likely to respond if you do. Another very important factor of having a successful listing is staying in constant contact with you customers and to make sure that all of their reviews are answered.

A great and useful tool that they offer for free is the ability to add coupons for your customers. Many times this will increase your conversion rate, and it might just give you that edge as well that you need to beat your local competitor. Another great tool they offer for free is their listing statistics, which are very complete including how many visitors have seen your listing, how many have called your business number and how many have clicked to go into your website.

There are other ways as well in which Yelp can indirectly assist you to get more customers which is by increasing your overall business inline authority. This will assist you in many ways, for example to get better rankings in the different search engines across the web. The majority of times your listing will be listed as well usually higher than any other citations on the SERP’s, this will assist you to create more a more reliable image as they will see your name multiple times one the results.

Let us know how Yelp has affected your business, and what actions you are taking to improve the quality of your listing on the comment section below.

How much is Search Engine Optimization worth?

Many times clients are not aware of the actual worth of Search Engine Optimization (SEO) in their company’s website and they utilize other methods of internet marketing.  What they are not aware of is that if they were to use SEO they can save up to 80% of their budget and maximize their Return on their Investment (ROI). For example for a pest control company in San Diego going for the keyword “San Diego Pest Control” they could save an average of over $11,000 if they were to be on the number one spot of the organic results versus if they were using a pay per click (PPC) method.

We can calculate the worth of organic keywords by using a variety of methods. My prefer way is to use the Google Keyword Tool to calculate their value. On this tool Google gives us important information like how many times a keyword is searched and what is the approximate cost per click (CPC). This information combined with the know click-trough rate information on organic results will provide you the worth of any given keyword.

Example:

First here are some click-trough rate statistics

Rank 1 18%
Rank 2 10%
Rank in top 10 52%
Below the fold 4%

 

Now we will retrieve the desired keyword information using Google’s Keyword Tool

Keyword San Diego Pest Control
Global Monthly Searches 4,400
Approximate CPC $14.13

 

Using this information we can calculate the worth of the keyword using the following formula:

{Global Monthly Searches} X {Approximate CPC} X {Click Trough Rate}

or

Rank 1 4,400 X 14.13 X .18 $11,190.96
Rank 2 4,400 X 14.13 X .10 $6,217.20
Rank in top 10 4,400 X 14.13 X .52 $32,329.44
Below the fold 4,400 X 14.13 X .04 $2,486.88

 

As you can see the worth of a keyword in the organic search results is bigger that what the average person believes. Please note that this is only the worth of a single keyword, many search engine optimization campaigns when done properly can achieve infinity of number 1 ranks in searches with related keywords. There are many businesses that spend a large part of their budget in campaigns that will not maximize their ROI. Search Engine Optimization is not only more affordable that inbound marketing efforts but it will also create a better online reputation for your business.

Please leave any comments or questions in the form below

Are your Internet Marketing Keywords targeted properly?

The most important step when starting an Internet Marketing Campaign is by far keyword research. There are many ways that this can be done depending on the goals that your business is trying to achieve. As an example, when your company is trying to achieve brand awareness your keywords will be more broadly worded. In the other hand, if your company is looking to make sales the keywords will be more specific to your target audience. The direction of your Internet Marketing Campaign needs to be fully established before any work can be even started, if not you will only be using assets or time that can be important later on.

Communication is very important to have with your Internet Marketing Agency. By this you will be making sure that the process flows with no inconveniences. While your keyword research is being complete be sure to give your feedback to your SEO Consultant, this is because there are many terms that are industry specific and by him knowing them it will make your campaign more successful.

There are many factors that will make your campaign successful but why is keyword research the most important of all? It is the most important Internet Marketing Campaign factor because all of your actions will be derived from this important document. You will decide what SEO Content to write using this list as well as how to structure your web site along other things. Be aware that if your keyword research is improper or not completed to suit your business needs the return on your investment will not be as high. Imagine a termite control business trying to generate sales leads in San Diego, ranking for “Termite Control” is great and is potentially bringing him a large amount of visitors. However, because the term is so broad it will not convert. But if the same company ranks for “San Diego Termite Control” then the number of visitors that is in their target audience is greater which will then turn into more conversions.

Take a look at your Internet Marketing Campaign Keyword Research and analyse your terms to see if they are the most appropriate one for your business goals. Please feel free to give us a call or send us a message with any questions, we will be happy to review your keyword analysis at no cost to you so that you have the tranquility that your business is in the right track.

Google +1 Button is Going International

The biggest search engine in the market Google has announced that they will be launching the +1 Button internationally. The Google +1 button is the company attempt to gain ground on Facebook Like button. However, because of the Google brand behind social meter it can assist brands to generate more trust in their sites when they have many +1’s. Until now this has been showed only on English results but it has now been released to sites across the world wide web. This is great news for Hispanic and international brands that are running an online marketing campaign.

Here are some of the countries where the +1 button is firstly going to be rolled out at:

  • Google.Co.Uk
  • Google.De
  • Google.Jp
  • Google.Fr

Quickly after this initial expansion has been completed they will start to expand further into all other Google search result portals. Webmasters can now go into Google Webmasters Central and use the +1 button tool to generate code snippets to +1 buttons which is available in 44 different languages. The Official Announcement was made today on Google’s Webmaster Central Blog.

A Successful Inbound Marketing Campaign

Many people now a days are starting to talk more and more about inbound marketing when it comes to creating a business advertising campaign. Inbound Marketing methods are ways in which the clients come to you instead of you reaching out to them. This is very important in this times because people know that by going to the internet they can get what they want in a more accurate way and without having to look at complicated ads or thing that they just dont want to see. A great example of this is how 90% of purchases are researched online before the actual purchase is made. Imagine if people go online to research what product to buy and you keep coming up in their searches they are more apt to select you versus any other competitor.

A great way to do inbound marketing is through search engine optimization for organic or non-paid search results. By doing this people use to trust your brand more than if they reach you by a paid advertisement method like it is on the case of a Pay Per Click Campaign. This however is not something that you will be able to succeed in just a few months; it will take a lot of time and dedication in order to see the full results of a successful inbound marketing campaign. There are more methods however that will assist you in having a successful and trusting inbound marketing campaign.

A very important factor that is growing exponentially is Social Media. It can be Twitter, Facebook, LinkedIn or any other channel but the fact is that people are spending more and more time in this channels and the conversations are going on with or without you. Twitter for example is a great way to let your customers know of what you do, how you do it, how your business interacts and so on. By this I’m not saying to just send advertisements out there but interact in conversation. Help people who need is looking for some answers, little tings will take you a long way in making friendships. This friendships will talks about how great you are to their friends and that will bring you more trusted business.

Even tough in order to run a successful inbound marketing campaign you will need more brains than money, in the long run it will make you more money while keeping your cost lower. Don’t be afraid of having to look for new friends, be afraid of you loosing them as that will be the first step for failure. Inbound Marketing is not the future of advertisement but the present, what are you doing about it?